Korean webtoon finds new audience in India, creator eyes global reach

The Korean webtoon "Here We Go Again" by Go Eun has gained a new audience in India, with a locally produced adaptation titled "Love Always" released on JioHotstar. Directed by Madhumita Sundararaman and starring Indian actors Gouri G Kishan, Ramzan Muhammed, Jayaprakash, and Jayasudha, the series is the first adaptation of a Korean webtoon in India.

The original work, which ran on Kakao's webtoon platform from 2015 to 2017, garnered over 200 million views. Go Eun, the webtoon artist, expressed surprise and fascination upon learning about the adaptation, stating that her work was being adapted for Indian audiences in 2020 or 2021. "Here We Go Again" is a romantic fantasy about a married couple who, after spending 60 years together without love, are given the chance to turn back time and become young again.

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