Instagram wants longer videos. Some creators could get $500,000 to post them.
Instagram is reportedly offering select creators up to $500,000 to post longform videos through Features as it steps up its competition with YouTube.
Instagram is offering longform video creators the chance to earn up to $500,000 for uploading videos through its new Features format, according to Business Insider. Some deals are worth $50,000, while others reach six figures. These agreements do not require the videos to be exclusive to Instagram, and creators can upload their YouTube longform videos to Instagram on the same day.
This move aims to give Instagram more content for its television app and provide creators with additional distribution channels. Instagram's Head of Instagram Adam Mosseri and VP of Product Tessa Lyons announced Features on Monday, explaining that longer videos could coexist with Reels and help build audiences. The format also allows viewers to watch full videos without leaving Instagram and gives Instagram more content for its TV app.
The competition between Instagram and YouTube is intensifying, as YouTube remains the most widely used platform, with 84% of U.S. adults using it.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
