Inside Gucci’s Paris Palazzo, a Blueprint for Its Retail Revamp
The label’s new Avenue Montaigne flagship offers a first look at how CEO Francesca Bellettini and designer Demna plan to reinvent Gucci’s retail network as they seek to reverse a prolonged sales slump. ‘We are Italian so the concept had to scream Italy in its references,’ Bellettini told BoF.
Gucci's Paris Palazzo has emerged as a crucial focal point in the fashion house's efforts to revamp its retail strategy. Over the past year, the brand has grappled with an identity crisis, colloquially termed 'multiple personality disorder.' A recent session, dedicated to the Spring/Summer 2027 collection, marked a significant turning point in this journey.
This week, the luxury sector experienced an unexpected twist with the early conclusion of Art Basel Paris due to ongoing civil unrest. Additionally, Kering, the parent company of Gucci, announced the withdrawal of its guidance for a return to growth by 2026. These developments have once again thrust Gucci under the scrutiny of investors and industry observers.
The recent takeover of Gucci's flagship store in Times Square has further intensified the focus on the brand. However, the annual shareholders' meeting of Kering, scheduled for Thursday, presents an opportunity for investors to scrutinize CEO Luca de Meo's proposed plans aimed at reinvigorating the French group's broader portfolio.
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