IATA: Nearly half of air passengers use AI for travel planning

Nearly half of air passengers, according to the International Air Transport Association (IATA), are now utilizing artificial intelligence (AI) for travel planning, revealing the increasing influence of digital tools in travel decisions. This revelation is drawn from IATA’s 2026 Global Passenger Survey (GPS), published on October 28, 2026. The survey also underscores the increasing interest in biometric identification and digital passports, while also noting ongoing concerns about immigration procedures and data privacy.

The survey found that 49% of passengers have utilized AI for travel planning, employing it for a range of purposes including flight searches and destination discovery. IATA stated that these findings highlight the need for airlines to modify their digital services as passengers increasingly rely on AI when making travel decisions.

The adoption of AI varied across regions, with the Middle East leading at 72%, followed by Asia-Pacific at 57%, Africa at 52%, North America at 47%, Latin America and the Caribbean at 43%, and Europe at the lowest share of 35%.

In addition to AI usage, the survey also revealed a growing acceptance among passengers towards biometric identification and digital travel documents. These advancements are driven by passengers' desire for expedited airport processes. However, data security remains a concern, with 59% of respondents expressing worry over potential data breaches.

Immigration requirements are also a significant factor in travel decisions; 43% of passengers reported being discouraged from visiting a destination due to immigration requirements, an increase from 33% in 2025.

IATA pointed out that electronic visas could streamline travel but emphasized the necessity for uniform standards. Over 100 countries issue e-visas, yet differences in verification processes continue to pose challenges. The survey also highlighted regional differences in passenger satisfaction, with Asia-Pacific and the Middle East topping the chart at 90% each, followed by Africa at 89% and Europe at 84%.

The Middle East also demonstrated the highest interest in digital passports, with 91% of respondents, while Africa recorded 87%. Nigeria has made strides in adopting digital identity and verification systems across its aviation sector, with the VPASS biometric passenger identity verification system approved in April 2026 to enhance airport security and passenger identification.

The 2026 Global Passenger Survey conducted by IATA included more than 10,000 responses from passengers across more than 200 countries, offering insights into evolving expectations around air travel and airport services.