I Built a Free UTM Link Inspector to Catch Campaign Tracking Mistakes
Campaign tracking mistakes are easy to overlook. You create a URL for a newsletter, social media post, or advertising campaign. Everything looks fine at first. But somewhere along the way, a parameter gets misspelled, a required value is left empty, or the same UTM parameter appears twice. The URL might still open the correct page, which makes these mistakes harder to notice. While working on…
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