Hotels: Disruption an der Rezeption: Warum Hotels immer digitaler werden
Die Hotellerie ist traditionell geprägt. Doch das ändert sich gerade: Immer mehr neue Anbieter setzen auf starke Digitalisierung. Was bedeutet das für Betreiber und Gäste?
Monheim. For Martin Kemmer, disarray at the front desk has been a source of annoyance over the years. Born outside the hotel industry, Kemmer, a trained economist, has founded 25 businesses, with his first venture launching in 2004 – an e-commerce and web-development agency. When discussing his current hotel business, Kemmer's background surfaces in terms such as "Zero-Booking-Click," "model-agnostic," and "vendor lock-in."
Kemmer's Hey Lou Hotel in Monheim am Rhein, slated to open in 2024, is a nondescript structure both internally and externally. Despite this unassuming appearance, the hotel is one of the most digitally advanced in Germany. "90 percent of our processes are automated," Kemmer claims, positioning himself at the forefront of his industry.
Traditionally, hotels have been defined by comfort and service, rarely by digital processes or applications for guests and staff. But is Kemmer's model the future of the hotel industry? And what implications does this have for other hoteliers and their guests?
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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