Hong Leong Yamaha steers clear of price war with Chinese rivals

Hong Leong Yamaha Motor Sdn Bhd, a subsidiary of Hong Leong Industries Bhd and a joint venture with Japan's Yamaha Motor Co Ltd, is avoiding a price war with Chinese motorcycle manufacturers. Instead, the company is focusing on strengthening its brand, products, and customer services. General Manager for big bikes, John Lau, emphasized that the company's priority is delivering value to customers and improving their riding experiences through various activities and engagement programs.

While acknowledging the competitive landscape, Hong Leong Yamaha remains committed to continuously improving its offerings and expanding its business, with a goal of doubling its big bike business over the medium term.

Brief written by urgent.news from New Straits Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.