Gears of War: E-Day Reportedly Cost $500 Million to Make, Amid Claims It Has Sold Just 400,000 Copies

Gears of War: E-Day reportedly cost $500 million to make, but sales have reportedly only reached over 400,000 copies across Xbox and PC. The action game launched exclusively on Xbox Series X and S and PC, following Microsoft's decision to prioritize console exclusivity under Xbox CEO Asha Sharma. E-Day's high production cost has raised concerns about its profitability and the impact on Microsoft's gaming division, which has already undergone significant restructuring.

The game's performance on Xbox Game Pass has been a mixed blessing, boosting subscriptions but also raising questions about its return on investment. The Coalition's studio boss, Mike Crump, emphasized that success for E-Day extends beyond sales, focusing on showcasing the Xbox's capabilities and pushing hardware limits. The future of the franchise remains uncertain as Microsoft faces ongoing financial challenges and studio closures.