From Sobremesa to Something New, Walmart Celebrates Latino Flavor at Billboard Latin Music Week
From family traditions to fresh takes on Miami favorites, Walmart brought the flavors, stories and creative perspectives shaping Latino food culture to the table
Walmart celebrated Latino food culture at Billboard Latin Music Week, showcasing its evolution through moments of connection, creativity, and discovery. The event highlighted family traditions like sobremesa, where people share stories and memories over meals, as seen in Zhamira's participation in a sobremesa campaign with her parents in Miami.
Latino entrepreneurs also showcased their innovative approaches to traditional flavors, such as La Monarca wedding cookies and Café Olé coffee, available at Walmart. These brands help bring familiar tastes to new audiences. The celebration extended to Wynwood Marketplace, where Walmart partnered with Billboard and Eater for El Pre Party, featuring custom Cubano sandwiches by Sanguich, made with Walmart's Great Value spices and Pisqueya's guava hot sauce.
The evening's energy carried from the tables to the stage, reflecting how Latino food culture continually adapts and grows. Walmart's role in connecting people and brands allowed traditions to live on while embracing new perspectives, proving that culture never stands still.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
