Executive Turntable: Mel Curey Joins Believe, ACM Names New Board of Directors
Plus, Hayley Silvertown joins Create Music Group, Cristina Pimentel and Caitlin Glazebrook launch a new company to help startups connect with investors and more music industry hires and promotions.
Believe has appointed Mel Curey as its global head of editorial and marketing partnerships. In this role, Curey will be based in New York City and report directly to the company's chief marketing officer, Darya Pourshasb. Before joining Believe, Curey held the position of global head of independent label relations at Amazon Music.
The addition of Curey to Believe's leadership team is aimed at strengthening the company's platform partnerships, exploring new promotional opportunities, and driving meaningful, measurable impact for artists and labels worldwide. Speaking about her new role, Curey expressed her excitement about joining Believe at such an exciting time for the music industry, citing the rapid evolution of music discovery and engagement.
She highlighted Believe's global reach, strong artist development expertise, and commitment to innovation as key factors that will enable her to build on the company's foundation.
Pourshasb emphasized the importance of editorial and marketing partnerships in connecting artists and labels with fans across digital platforms, especially as competition for audience attention intensifies. She praised Curey's combination of DSP expertise, music industry experience, and strategic vision, and expressed her confidence in her ability to drive new opportunities for the artists and labels served by Believe.
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