Ewura Adams Declares NDC Deputy Communications Officer Bid

Ewura Adams Karim has announced his aspiration to run for the position of Deputy National Communications Officer for the National Democratic Congress (NDC). In a speech at the official launch in Accra, he vowed to bolster the party's communication strategy. He highlighted his focus on establishing a rapid-response communication system to combat misinformation and effectively promote the government's accomplishments to garner support from non-NDC members.

Karim emphasized the need for communicators who could resonate with grassroots supporters, elucidate government policies and achievements to the public, and swiftly rebut opposition claims with verifiable facts. He outlined the necessity for three types of communicators within the NDC: those who sustain the hopes of supporters, win over undecided voters, and counter misinformation and disinformation.

Karim also unveiled his intentions to advocate for a dedicated digital media desk to bolster the NDC's online presence and empower young individuals with the skills to disseminate the party's messages through digital platforms. He stressed that traditional methods of communication, such as radio and television discussions, were no longer sufficient, given the significant role of social media in engaging voters, particularly the youth.

Moreover, Karim pledged to train party communicators across all branches, constituencies, and regions, placing special emphasis on women, persons with disabilities, and individuals who do not speak English. He also committed to involving grassroots members in the party's communication strategy, underscoring their vital role in the NDC's electoral success.

Karim, who identified himself as a member of an NDC family, credited his background in broadcasting, public speaking, community organizing, and party communication for his preparedness for the role.