Es’hailSat, Arabsat partner to boost satellite broadcasting and Arab content reach

Es hailSat, a satellite communications company, and Arabsat, the Arab Satellite Communications Organization, have entered into a strategic partnership agreement. This deal was signed during the Arab Radio and Television Festival in Hammamet, Tunisia.

The partnership aims to bolster cooperation between the two entities and broaden joint projects in the fields of broadcasting and satellite communications. The agreement focuses on enhancing the 26° East orbital location, which is poised to become the leading hub for regional satellite broadcasting. To achieve this, both companies plan to increase the number of channels and diversify content, thereby improving the viewing experience for audiences in the Middle East and North Africa region.

Moreover, the agreement expands cooperation in satellite communications, including VSAT services and connectivity solutions. Both parties will explore advanced technologies to boost service quality, efficiency, and reliability, offering customers more comprehensive solutions.

Arabsat and Es hailSat will also strengthen their cooperation on the Unified Arab Bouquet. This initiative aims to broaden the global reach of Arab content and deliver Arab channels to a wider audience beyond the Middle East and North Africa region. The partnership will utilize international satellite coverage to achieve this goal.

Ali bin Ahmed Al Kuwari, President and CEO of Es hailSat, stated that the agreement marks a significant step towards cross-sector collaboration between the two companies. Together, they aim to enrich the 26° East orbital location, expand broadcasting and communications services, and provide customers with more advanced and flexible solutions.

Badr N. Alsuwaidan, CEO of Arabsat, expressed optimism about the partnership, highlighting its potential to reinforce the 26° East orbital location and expand cooperation in various areas, including broadcasting, communications, and satellite connectivity. The agreement also supports the global reach of Arab content and enables it to reach a wider audience worldwide.

The partnership sets a foundation for developing joint initiatives and solutions that leverage the expertise and capabilities of both Es hailSat and Arabsat. It keeps pace with rapid developments in the space sector, enhancing service quality and supporting a more integrated, innovative, and sustainable future. Both companies affirm that this agreement establishes a framework for long-term cooperation, addressing customer needs and adapting to changes in the space, media, and telecommunications sectors.