‘Diary of a CEO’ says it’s getting tougher on health misinformation after criticism
Steven Bartlett's "Diary of a CEO" is fact-checking health and science guests like Andrew Huberman after BBC probe
The Diary of a CEO (DOAC) podcast, hosted by Steven Bartlett, is tightening its standards for health and science information after a BBC investigation uncovered potentially harmful misinformation in 15 of 23 health-related episodes. The show now deploys pop-up context aids and in-depth research reports to bolster accuracy. Executive producer Hans Sahni told Business Insider that the show is rigorously fact-checking guests and episodes using AI-assisted reviews and independent medical expertise.
DOAC has fact-checked 71 episodes, accounting for about 13% of its 540 long-form YouTube interviews. The team is also considering retroactive fact-checking of previously published episodes. Bartlett, whose show boasts 21 million YouTube subscribers and top rankings on Spotify, projects $60 million in sponsorships this year. While DOAC's approach aims to enhance credibility, it faces challenges such as unclear sourcing in Community Notes and dense research documents.
Fact-checking expert Angie Drobnic Holan commends DOAC for its efforts but notes that clearer viewer engagement with the supporting materials could further strengthen the show's accuracy.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
