DBS remains Asean’s most valuable brand; Grab among fastest-growing: report
The combined value of the region’s top 500 brands rises 8% to US$315.6 billion
In 2026, Singapore's DBS retained its position as the most valuable brand in Southeast Asia for the second year in a row, according to a report by consultancy Brand Finance. Singapore also led the region with the highest total brand value, accounting for 88 brands worth a combined $84.1 billion. A total of 23 Singapore-based brands made the top 100, more than any other Asean market.
Grab, the tech company, was among the fastest-growing brands by value, experiencing a 53% increase in brand value to $1.7 billion in 2026. This marked a significant jump from 69th place to 41st in the regional ranking. Grab's growth was attributed to its expansion into financial services, including payments, lending, and digital banking.
Malaysia's Petronas, a state-owned energy giant, held the second spot with a brand value of $13.8 billion, a 4% decline. This decrease was primarily due to lower energy prices impacting its brand value. Vietnam's telecommunications giant, Viettel, saw its brand value rise by 7% to $7.9 billion, lifting it from fifth place but still a position behind Singapore.
The brand valuation consultancy's annual report, published on October 30, 2026, presented the ranking of the region's 500 most valuable brands. Singapore's strong presence in top-ranking brands and high total brand value underscored the country's significant role in the region's economy.
Written by urgent.news from The Business Times - Companies & Markets's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
