Daniel Obasi on Why Lagos Is a ‘Creative Factory’
Photographer, stylist and entrepreneur Daniel Obasi joins Imran Amed on The BoF Podcast to discuss instinct-led world-building, his approach to image-making, and what makes Lagos’ creative scene singularly resilient, yet structurally unsupported.
Lagos is often referred to as a "creative factory" by Daniel Obasi, a prominent creative director based in the city. This nickname stems from the resilience and talent produced by the city's creative community, despite the lack of formal training opportunities. Obasi, who has worked with high-profile clients such as Louis Vuitton, Beyoncé, Vogue Italia, and The Face, attributes this thriving creative scene to the unique challenges creatives face in Lagos.
During an interview at his creative studio AMAH, Obasi discussed how the city's absence of easy paths for artistic development fosters remarkably resilient talent. He emphasized that this environment encourages creative individuals to forge their own way, ultimately contributing to the city's reputation as a "creative factory."
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