Could Canva’s newest AI feature end graphic design slop?
AI slop has a signature style. At a glance, it’s easy to clock the hallmarks of an AI-generated poster : Crowded blocks of cliché-ridden text. Cutesy characters straight from the uncanny valley. Inexplicably explosion-filled backgrounds. But Canva might have the solution to graphic design’s AI crisis. The platform’s newest feature reimagines AI design from the ground up, and it’s causing a stir…
Canva's latest AI feature, called Brush, aims to revolutionize graphic design and put an end to the excesses of AI-generated slop. The innovative tool, a vision-language model trained on real design processes, takes a more human approach to creating graphics by breaking down the design process into step-by-step edits. Brush is capable of making targeted changes without causing unintended consequences, such as altering unrelated aspects of a graphic, and offers full editability for users who want to add a personal touch.
The video demonstration of Brush showcases its capabilities by creating mock-ups for an ice cream brand, generating staged product mock-ups, and applying branding to different flavors, including Halloween-themed designs. Social media response to the announcement has been overwhelmingly positive, with users praising Canva for addressing the issues of AI design clichés and the frustrating nature of making small edits to AI-generated graphics.
Brush is currently available to Canva Pro subscribers but is expected to be expanded to a wider audience in the near future, as part of Canva's ongoing efforts to enhance its AI capabilities.
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