Comic icon Snoopy gets Korean makeover for nationwide tourism drive
A familiar face from American comic strips is getting a distinctly Korean makeover as Snoopy dons traditional clothing to welcome international visitors arriving during a 17-day tourism promotion campaign. The Ministry of Culture, Sports and Tourism and the Korea Visit Committee will jointly host the 2026 second-half Welcome Week from Friday through Nov. 15, offering foreign visitors travel…
The iconic comic strip character Snoopy is undergoing a unique transformation for a nationwide tourism drive in Korea. As part of the 2026 second-half Welcome Week, which runs from Friday until November 15th, the beloved beagle has taken on traditional Korean attire to greet international visitors. This initiative is a joint effort between the Ministry of Culture, Sports and Tourism and the Korea Visit Committee.
During this promotional campaign, which aligns with the 2026 Korea Grand Festival, visitors can expect enhanced travel convenience and cultural experiences at five key locations across the country. Welcome booths equipped with information in English, Japanese, and Chinese will be stationed at Incheon International Airport's Terminal 1 arrivals hall and Jeju International Airport's international arrivals hall.
The campaign not only aims to boost international tourism but also encourages tourists to return to Korea in the future. In addition to the traditional greeting, visitors can take advantage of various travel benefits and participate in interactive events. A notable collaboration is taking place with Snoopy Garden, a theme park located on the island of Jeju, which will feature characters from Snoopy's adventures.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Comic icon Snoopy gets Korean makeover for nationwide tourism drive koreatimes.co.kr
