Ciao, San Siro! AC Milan and Inter announce record-breaking €650m naming rights deal for new Generali Stadium
The iconic skyline of Milan is set for a historic transformation as the city's two footballing heavyweights prepare to move into a state-of-the-art new home. In a move that signals a massive shift in the financial landscape of Serie A, AC Milan and Inter have officially secured a record-breaking naming rights partnership with Italian insurance giant Generali for their future shared arena.
Two of Italy's premier football clubs, AC Milan and Inter, have reached a groundbreaking €650 million naming rights agreement with Generali, an Italian insurance company, for their upcoming shared stadium in Milan. The new Generali Stadium will boast a capacity of 71,500 spectators and is set to replace the historic San Siro. The project, which involves the construction of a state-of-the-art venue, is part of a broader urban regeneration initiative that includes new retail, leisure, and green spaces.
With construction expected to commence in 2028 and matches slated for the 2031-32 season, the stadium is poised to be a significant upgrade for Italian football infrastructure. The partnership, spearheaded by ownership groups RedBird Capital Partners and Oaktree, also aims to address the financial gap with Europe's top clubs. The design of the Generali Stadium, a collaborative effort between Foster+Partners and MANICA, is deeply rooted in Milanese heritage and aims to create an unparalleled fan experience with innovative seating arrangements and visual impact.
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