Chilli crab Ritz? How AI is shaking up Mondelez’s Singapore snack lab
Researchers are exploring new ways to keep products relevant to changing consumer tastes
Singapore's Mondelez International technical centre is experimenting with AI to create locally-inspired snack flavours, diversifying its product range for changing consumer preferences. The centre, located in Jurong, uses artificial intelligence to identify emerging food trends and streamline the development process. AI supports researchers by providing predictions and patterns, but human expertise remains essential in translating these findings into products.
61 scientists and engineers work at the centre, contributing to Mondelez's efforts to grow sales amid macroeconomic headwinds. Regional sales channels are shifting towards digital commerce and specialised chains, while Mondelez adapts its Amea portfolio to address evolving health preferences and ingredient cost fluctuations.
Written by urgent.news from The Business Times - Companies & Markets's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
