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Boston Logan’s Viral Voice Contest Just Proved Why Most Authenticity Campaigns Fail

An accent isn’t what makes a person authentic—their story is. Why Massport and Allen & Gerritsen’s campaign got the coverage, but missed the real point of local brand strategy.

Boston Logan’s Viral Voice Contest Just Proved Why Most Authenticity Campaigns Fail

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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Robert Caro – The master biographer reflects at 91

"A lot of the stuff that I cut out, it's tragic that no one knows it."

  • Robert Caro, 91, reflects on his biographical craft.
  • Persistence drives Caro to secure interviews and information.
  • Caro's pursuit of Johnson's secretary highlights his determination.

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