Black Friday bargains and festive orders: The behind-the-scenes work shoppers don't see

Jumia Ghana's 14th annual Black Friday shopping event kicks off on October 30, 2026, with a full month of deals and discounts across various product categories. Electronics, fashion, home appliances, beauty items, and groceries will all be featured during the promotion. Samsung is the headline sponsor, and the campaign is themed "Powered by Samsung."

Participating brands include Asano, Hikers, Nasco, Oraimo, and Icona, each offering exclusive discounts on specific products during their Brand Days. Customers will have access to free delivery on selected items, including fashion, home goods, phone accessories, Oraimo products, and small appliances. Orders can be picked up from over 200 locations across Ghana, with doorstep delivery also available.

Despite Black Friday falling on November 27, Jumia's campaign runs from October 30, allowing customers to take advantage of promotions throughout the entire month. The company will offer flash sales with limited quantities of selected products at discounted prices, which customers should claim quickly to avoid stock depletion. Jumia recommends downloading its mobile app to access exclusive deals, early access to flash sales, brand promotional days, faster checkouts, and order-tracking services.

Payment options include Mobile Money, cards, JumiaPay, and cash on delivery for eligible items. The returns policy is also in place for customers who receive the wrong size or want to return eligible purchases. Shoppers are advised to prepare their wishlists, follow Brand Day announcements, and enable app notifications to stay updated on new offers.