Autobauer: Gewinn von Audi bricht drastisch ein – 87 Prozent weniger als im Vorjahreszeitraum
Nach dem PR‑Desaster des Audi-Chefs in den USA folgt nun bilanziell der nächste Tiefschlag. Die Kernmarke Audi ist im dritten Quartal in die roten Zahlen gerutscht.
On a day following Volkswagen's disclosure of losses due to high write-offs on Porsche and China business, Audi's subsidiary also reported a negative outcome. In the third quarter, the core Audi brand fell into the red with a revenue of 11.6 billion Euros. The quarter loss amounts to 174 million Euros, as Audi announced on Friday.
Thanks to the Audi brand group "Progressive" that includes Lamborghini, Bentley, and Ducati, the VW subsidiary manages to record a mini-profit only. The group managed a total profit of 28 million Euros in the third quarter. On a nine-month basis, the group's operating profit dropped by 26 percent, barely reaching 1.2 billion Euros.
By comparison, at BMW it was over four billion Euros. Sales and revenues have been declining for years and the company has already downsized and more job cuts are on the horizon. "The figures clearly show the need for action at Audi and cannot be postponed," said Finance Chief Jürgen Rittersberger. "Above all, the environment has become significantly more challenging in the third quarter.
Our measures are working, but because of the enormous competitive pressure, we must intensify them. That's why we rely on disciplined cost discipline, reduce complexity, and increase the efficiency of our structures."
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
