Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven't grasped their potential to reshape teams.
Marketing agencies within the ad industry have rapidly embraced AI agents, yet their organizational structures, job titles, and employee career trajectories have remained largely unchanged despite the evolution of their daily tasks. As proficiency in AI tools becomes a requisite skill, Gila Wilensky, EVP and Head of Data and Media, North America at Monks, emphasized during a Digiday Media Buying Summit session in Newport Beach, Calif., that "there is a baseline that everyone is expected to understand and be fluent in."
Typically, this fluency revolves around leveraging AI agents to automate tasks such as media planning or activation. According to a Digiday survey released in May, only 9% of media agencies have not adopted any form of agentic AI solutions.
Written by urgent.news from Digiday's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
