America’s not actually polarized. It can agree on Mr. Beast — and Joe Rogan

Recent research on political polarization focuses on how news outlets and social media contribute to information silos, reinforcing individual views. However, popular culture, including influencers, podcasts, comedy, television, and movies, also plays a significant role in shaping political opinions. The current president, a former reality television star, was reelected in 2024 with the help of comedy podcasters like Joe Rogan.

Political content can be found in various forms, from blockbuster films to late-night talk shows, influencing political decision-making.

A survey conducted by researchers from Colorado State University's Center for Democracy, Art, and Popular Culture examined the pop culture preferences of Americans aged 18-49. The study found that despite political polarization in news consumption, there is less division in the entertainment media people consume. Across political affiliations, certain creators and outlets emerged as favorites.

For Democrats and Republicans, MrBeast topped the list of favorite influencers, while "The Joe Rogan Experience" and "Call Her Daddy" were the most favored podcasts. Dave Chappelle, Bill Burr, and Shane Gillis ranked high among comedians, while video games like Fortnite, where players discuss politics, also played a role in shaping political views among younger individuals.