Amazon’s Ads nears $20 billion in Q3 as it bets on agentic AI to fuel further growth
Amazon Ads Agent promises simpler buying, but raises transparency questions A
Amazon's advertising business reached a significant milestone in Q3, generating nearly $20 billion in revenue, marking a 12% increase year-over-year, according to the company's latest earnings report. The online retail giant's total revenue for the quarter stood at $201.9 billion, also up 12% from the previous quarter. This surge in advertising revenue underscores Amazon's strategic bet on AI-driven solutions, particularly its agentic AI technology, which is poised to drive further growth in this critical business unit.
While Amazon has not disclosed a specific revenue forecast for Q4/FY 2026, industry experts anticipate that advertising will continue to be a key driver of the company's overall growth.
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