Amazon CEO Andy Jassy says he isn't worried about 'still not great' shopping agents and bots rendering the site useless

Amazon's chief executive, Andy Jassy, expressed no concern over AI-powered shopping agents like Meta's Muse, stating that the service is currently "not great" and not more convenient than shopping directly on the site. Speaking after Amazon's latest record-breaking financial results, Jassy said that only a small fraction of customers are currently utilizing shopping agents, as the experience is still lacking.

Amazon had previously blocked Muse from accessing its online store in September 2026, citing it as a violation of customer agreement terms. Despite this, Muse has gained popularity, with Meta claiming over 10 million US and Canadian users and reaching the top spot on the Apple App Store for free apps. However, security concerns have been raised, with a zero-day vulnerability allowing attackers to access users' apps.

Amazon relies heavily on human shoppers visiting its website, where they are exposed to advertisements and suggested products, generating the majority of its revenue. While Jassy acknowledged that over 400 million customers used Alexa for shopping in the past year, with customer interactions growing by 570% year over year, he did not see significant growth in Alexa's usage as a direct result of AI agents like Muse.