Zomato to roll out price-masking ‘Mehmaan Mode’ for group orders after LinkedIn user’s suggestion
LinkedIn member Ayushmaan Agarwalla, a marketing manager, posted on the networking platform proposing a ‘Mehmaan Mode’ toggle that would remove prices from the app so a host could hand the phone around and let guests order without awkwardness.
Zomato, the popular food delivery platform, is set to launch a "mehmaan mode" feature this week, in response to an idea proposed by a LinkedIn user. The feature aims to remove prices from the app when a phone is passed around among guests, allowing hosts to let their guests order without the awkwardness of revealing menu prices.
LinkedIn user Ayushmaan Agarwalla, a marketing manager, suggested the 'Mehmaan Mode' toggle, which he witnessed being used increasingly when the phone was passed around for orders. Zomato founder Deepinder Goyal thanked Agarwalla for the suggestion and confirmed that the company would implement the feature immediately. The post garnered over 2,800 reactions and 74 comments.
In addition to this, parent company Eternal, which operates Zomato among other consumer internet platforms, has ventured into the AI space. They plan to launch Dark, an AI assistant designed for private conversations, later this year. This AI assistant will use fine-tuned open-weight models hosted on Eternal's infrastructure and will offer end-to-end encryption along with user-controlled encrypted memory.
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