ZJLD Group Returns to Hong Kong Wine & Dine Festival 2026
Unveiling Three Innovative Products Integrating Local Hong Kong Culture and Consumption Scenarios, Demonstrating Deep Synergy Between Chinese Baijiu and Modern Leisure Lifestyles HONG KONG SAR - Media OutReach Newswire - 29 October 2026 – The " Hong Kong Wine & Dine Festival 2026 ," a premier global culinary extravaganza organized by the Hong Kong Tourism Board, officially opened today, 29…
The Hong Kong Wine & Dine Festival 2026 officially kicked off today, showcasing Kweichow Zhen, the flagship brand of ZJLD Group Inc., a leading Chinese baijiu enterprise listed on the Hong Kong Stock Exchange. The event, organized by the Hong Kong Tourism Board, is a global culinary extravaganza that highlights the brand's innovative approach to integrating local Hong Kong culture with modern leisure lifestyles.
ZJLD Group is dedicated to breaking traditional stereotypes and expanding the horizons of baijiu within modern casual living, particularly among young urbanites and international consumers who seek versatile and rich flavor profiles. The festival features three highlighted innovative products: Local Flavor Inspiration (ZESS), Cross-Brand Innovation (Chocolate Baijiu Ice Cream), and Major Category Expansion (NEWS Oak-Aged Craft Beer).
Kweichow Zhen aims to present a fresh international calling card for Chinese baijiu, demonstrating the beverage's dynamic and stylish lifestyle appeal within the modern urban leisure and daily living context.
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