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Why Nike stayed away from the IPL for 18 years, and what brings it back

Nike has entered into a multi-year partnership with Mumbai Indians to supply kits from 2027. This partnership marks Nike's return to the IPL after almost two decades. The new gear will be presented to MI's teams ahead of their upcoming seasons. This move signifies Nike’s renewed commitment to the cricket market in India and reflects the growing demand for quality sports merchandise.

Why Nike stayed away from the IPL for 18 years, and what brings it back

We haven't written up this one. Times of India has the full story — the link below goes straight to it.

Read the original at timesofindia.indiatimes.com →

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