What’s trending for winter travel? Tripadvisor reveals its top European destinations and experiences
From snowy escapes to festive breaks, these are Europe’s trending winter destinations and experiences for a chilly getaway.
Winter travel enthusiasts have a new guide to follow, thanks to a recent Tripadvisor study. The index analyzed searches from UK travelers planning trips between November 2026 and February 2027, focusing on cold-weather destinations. Fascinatingly, it reveals that Brits are showing a preference for snowy landscapes over beachside relaxation this winter.
Tripadvisor's top 10 trending European winter destinations include charming Strasbourg in France, renowned for its festive Christmas market. Tromsø, Norway is another hotspot for Northern Lights chasers, offering guided tours for optimal viewing. Belgium's Ghent is a city steeped in history, with its Castle of the Counts providing a glimpse into medieval life. Finland's Saariselka is perfect for those seeking adventure, offering snowmobiling, husky sledding, and Northern Lights photography.
France's Chamonix, home to Mont Blanc, is ideal for ski touring and offers a new museum dedicated to the mountain. Poland's Zakopane features thermal springs and the scenic Krupówki Street. Bruges, Belgium offers medieval castles, charming canals, and ice skating. Germany's Nuremberg is famous for its Christmas market and medieval castle.
Austria's Salzburg is dotted with baroque architecture and a lively Christmas market. Finally, Riga, Latvia rounds out the list with its historic old town and winter husky sledding excursions.
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