[WEEKENDER] Beyond Korea: Foreign entrepreneurs turn Korean culture into business opportunities
The global popularity of Korean culture continues to grow, with K-pop, dramas, food and beauty products reaching audiences around the world. For some foreign nationals, that appeal goes beyond consumption. An increasing number of foreign entrepreneurs are turning their interest in Korean culture into business opportunities, finding new ways to bring the country's cultural assets to global…
![[WEEKENDER] Beyond Korea: Foreign entrepreneurs turn Korean culture into business opportunities](/img/17133153)
Title: Foreign Entrepreneurs Capitalize on Korean Culture's Global Appeal
Global fascination with Korean culture continues to surge, with K-pop, dramas, food, and beauty products captivating audiences worldwide. For some foreigners, this fascination transcends mere consumption; they are transforming their affinity for Korean culture into viable business ventures. An increasing number of foreign entrepreneurs are harnessing the power of Korea's cultural assets to penetrate global markets.
However, venturing into a foreign business landscape presents its own set of challenges, ranging from unfamiliar administrative procedures to divergent business customs. The Korea Times engaged with foreign entrepreneurs behind two businesses aimed at introducing Korean culture to the world, examining the opportunities and obstacles they have faced.
French nationals Christophe Diez and Jeanne Dubresson are spearheading a venture to bridge Korean content creators with international viewers via the streaming platform Kyool. Diez's intrigue with Korea ignited in 2015 when he stumbled upon a Korean romantic comedy series while brainstorming new storylines. This serendipitous discovery propelled him to delve deeper into Korean culture.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
