Want to protect voting rights? Businesses need to get involved

As the election nears, businesses are stepping up to protect voting rights by providing their employees and customers with essential information. Patagonia, for instance, hosted a virtual "Know Your Voting Rights" training with the American Civil Liberties Union (ACLU) that taught nearly 100 attendees how to navigate the polls and cast their ballots without issue.

This is part of a larger effort by the ACLU, which is equipping over 100 businesses with nonpartisan, practical information to increase voter confidence and participation.

This election cycle has been marred by misinformation and threats, making the role of corporations more crucial than ever. Businesses can offer credible resources regarding voter registration, ID requirements, early voting options, and rights at the polls to ensure a smooth voting experience and bolster democracy. Research shows that 82% of U.S. adults believe companies should provide workers with time off to vote, and 69% think companies should encourage voting.

Offering such trainings and resources not only enhances democracy but also benefits businesses. A study found that employee retention improves when companies offer time off for voting, and it's a valued perk among customers. Moreover, companies have a strong reputation in the eyes of consumers and employees, as they are among the most trusted institutions, according to the Edelman Trust Barometer survey.

Companies are getting creative with their voter engagement efforts. Some distribute "Know Your Voting Rights" stickers, while others roll out activities like bingo cards, free ice cream, and family-friendly crafts. Employee retention and engagement improve when companies provide these resources, and the ACLU and its allies are working tirelessly to ensure that corporations play their part in protecting voting rights.