Tubi is turning TikTok creators into TV stars with 10 original series
Tubi and TikTok tapped 12 creators, including Sabrina Brier and Yasmine Sahid, to develop 10 original series through their Creatorverse Incubator.
Tubi, the Fox-owned free streaming platform, is partnering with TikTok to turn popular TikTok creators into TV stars with 10 original series through their Creatorverse Incubator. The partnership aims to help TikTok talent transition into longer-form television. Among the 12 creators selected for the program are Sabrina Brier, Yasmine Sahid, and Marc Sebastian.
Their original series cover a range of genres, from dating competitions and workplace comedies to animation and horror. The first cohort of shows is expected to debut in December, with four to six episodes each. Tubi is betting on the success of these creator-led shows, recognizing that fans often follow creators for their unique perspectives and content.
The streaming platform sees this as an opportunity to attract new viewers and expand its audience beyond its current subscribers.
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