Tous les Jours Expands U.S. Beverage Know-How in Asia
Tous les Jours’ beverage development capabilities, proven in the U.S. market, are set to spread across Asia. CJ Foodville said on Oct. 29 that it will deploy a beverage specialist from Tous les Jours USA to strengthen beverage competitiveness and develop locally tailored menus at key Asian operation
Tous les Jours, a renowned beverage company, is extending its expertise in the U.S. market to Asia, according to a report from CJ Foodville on October 29. The company aims to enhance beverage offerings and develop localized menus in key Asian markets such as Indonesia, Vietnam, and Mongolia. This initiative will be spearheaded by Alexandra Hager, a beverage specialist from Tous les Jours USA.
Hager's journey includes prior experience at Starbucks and Blue Bottle, and she was named the winner of the coffee cocktail category at the 2022 U.S. Coffee Championships. Her expertise will be invaluable as she embarks on a tour of Asian countries starting October 30 to study market dynamics and consumer preferences.
Tous les Jours is adopting a strategy that integrates unique local ingredients with Korean bakery and dessert elements to set its beverages apart. The company's U.S. market strategy has reportedly yielded successful signature items like the Tiramisu Latte and the Gochujang Caramel Latte, the latter of which gained popularity through a partnership with Oatly.
A representative from CJ Foodville emphasized their intention to leverage overseas insights and continue innovating menus to reflect regional trends. Currently, Tous les Jours has a presence in seven Asian countries, including Indonesia, Vietnam, and Cambodia, alongside operations in the U.S. and Canada.
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