The Variety Bag Has Ruined Halloween
Corporate consolidation and changing tastes have made kids’ holiday hauls boring.
Halloween candy has become a monotonous experience, devoid of any distinction. All houses seem to purchase the same generic candy assortment, resulting in a repetitive cycle of giving out identical treats. The once-diverse selection of Halloween confections, which reflected the host's tastes and values, has been replaced by a uniform offering.
Children now receive larger quantities of candy, but with significantly less variety. Traditional candies like Hershey's bars, Tootsie Rolls, and Necco wafers have been replaced by generic variety bags filled with a mix of popular and lesser-known treats. This homogeneity has diminished the excitement and anticipation associated with trick-or-treating, as children now have little to distinguish one house from another.
The decline in the number of children participating in trick-or-treating, due to various factors such as changing demographics and the emergence of alternative Halloween events, has also contributed to the loss of distinctiveness. Neighborhoods have become less connected, and some municipalities have implemented restrictions on the practice.
Additionally, the consolidation of the candy industry has led to a reduction in the variety of candies available. Major companies like Hershey and Mars now control a significant portion of the market, leading to the phasing out of smaller, unique brands. As a result, the once-coveted candies like Oh Henry! bars and specific products from companies like Tootsie Roll Industries are no longer part of the Halloween landscape.
The homogenization of Halloween candy has made the holiday an unremarkable household chore, rather than the cherished tradition it once was.
Written by urgent.news from The Atlantic's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
