The Times of London is gearing up to test ‘macro payments’

The Times of London is preparing to experiment with a new pricing model called "macro payments". This approach, which the paper's subscriptions director Abs Ahmed coined during a meeting in New York, differs from the traditional micropayments method. While micropayments typically involve small charges for each individual article, macro payments focus on selling specific, valuable content to readers when they need it.

Ahmed explained that the goal is to identify moments of value and need, and monetize those moments. The Times aims to offer premium pricing for select products, such as their annual guides. However, the exact nature of the macro payments remains to be seen.