The next big threat to RCS isn’t another messaging app
The clock is ticking for RCS as AI threatens to rewrite the rules of messaging.
Despite billions of daily RCS messages, the technology remains relatively small in terms of commercial adoption, according to the GSMA. The standard, which powers messaging, is currently focused on notifications rather than more advanced conversational capabilities. The GSMA is developing new conversational features for RCS but has not specified specific features or release schedules.
The organization has issued a significant warning: the next six to twelve months could determine whether RCS leads the shift towards AI-powered conversations or is left behind by rival platforms. The urgency of this warning is notable, given the rapid growth of RCS adoption. However, the real concern lies not in the continued sending of messages, but in their potential to go beyond simple information delivery.
In an era where AI assistants are becoming increasingly capable of acting on information, RCS could be sidelined if it fails to evolve.
Written by urgent.news from Android Authority's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
