Seoul market festival draws 50,000, generates $82,000 in sales
A two-day celebration of Seoul’s traditional markets drew about 50,000 visitors and generated 110 million won ($82,000) in sales, offering merchants a rare chance to reach new customers and showcasing how neighborhood commerce can become a destination for food, culture and nightlife. The Seoul Metropolitan Government said Thursday that the 2026 Seoul Market Fair, held Saturday and Sunday around…
A two-day Seoul market festival brought in approximately 50,000 attendees and generated 110 million won in sales, offering merchants an opportunity to engage with new customers and highlighting how local commerce can transform into a destination for food, culture, and nightlife. The 2026 Seoul Market Fair, held on Saturday and Sunday near Cheonggye Plaza, marked the city's return to its traditional market expo after a seven-year absence.
The event featured 38 businesses from traditional markets and neighborhood shopping areas throughout Seoul, such as Namdaemun Market and Baengnyeon Market, alongside newer commercial districts like Syarosu-gil and Hoegirang-gil. The festival organized the experience into daytime and evening programs, encouraging visitors to shop for local delicacies in the morning and return to taste street food, enjoy live music, and watch nighttime performances near Cheonggyecheon. Stalls sold items ranging from tteokbokki to grilled chicken.
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- Seoul market festival draws 50,000, generates $82,000 in sales koreatimes.co.kr
