Seoul design exhibition wins global gold award as visitors pass 1 mil.
An exhibition designed to help people see Seoul not just as it is but as what it could become has earned international design recognition, with more than 1 million visitors passing through its doors in less than nine months. My Friend Seoul Pavilion, an interactive exhibition space introducing the capital’s current landscape, future vision and urban policies, received a Gold rating in the…
A groundbreaking exhibition in Seoul that aims to reimagine the capital city has garnered global acclaim, drawing over one million visitors in just nine months. The My Friend Seoul Pavilion, an interactive space showcasing the city's current landscape, future vision, and urban policies, has been awarded a prestigious Gold rating by FRAME Awards 2026.
Organized by FRAME, a Dutch magazine dedicated to interior design, the pavilion opened on February 5 and has seen a surge in public interest, with almost one million visitors by the end of October.
The exhibition was one of six finalists for the coveted Exhibition of the Year award before securing its Gold rating in the final judging held on October 22. City officials are thrilled by the recognition, which underscores the significance of innovative exhibition design and digital content in conveying complex urban planning concepts.
The My Friend Seoul Pavilion serves as a dynamic platform for the public to engage with the city's development plans and aspirations, making a compelling case for the transformative power of design in urban development.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
