Report: Apple expected to ship up to 1.5 million OLED touchscreen MacBook Pros in 2027
A new report from TrendForce explores Apple’s impact on the OLED notebook market following the launch of its first touchscreen MacBook Pro, and the company’s own shipment prospects for 2027. Here are the details. more…
A recent report by TrendForce predicts that Apple will ship up to 1.5 million OLED touchscreen MacBook Pros in 2027. The company announced the new touchscreen MacBook Pro, which features the same tandem OLED technology introduced in the M4 iPad Pro in 2024. The technology offers higher brightness compared to single-layer OLED displays while maintaining deep blacks, high contrast ratios, and power efficiency.
Apple's first touchscreen Mac has been rumored for some time, with Samsung Display preparing to begin mass production of 14-inch and 16-inch OLED panels for the MacBook Pro in 2026. TrendForce also predicts that global OLED notebook shipments will increase nearly 40% year-over-year in 2026 and again by more than 40% in 2027. Apple's arrival in the OLED notebook market is expected to give additional momentum to the industry, encouraging other brands to prioritize OLED models and strengthen consumer acceptance.
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