QR code on shirt boosts Manto da Massa sales by 351%
With betting companies removed from Brazilian clubs’ shirts following Provisional Measure 1,394/2026, the most valuable space on the kit became a challenge for the market. Galo decided to treat that...
QR code printed on Manto da Massa shirts during a Brazilian football match generated a 351% increase in sales, according to Galo, the team's marketing company. The QR code linked directly to the shirt's online sales page, created in collaboration with Nike based on votes from 30,000+ Galo Na Veia members. On match day, the website saw 18,000 visits between 8 p.m. and 10 p.m., a massive 1,100% increase from the previous day.
Over 30,000 unique visitors accessed the page during the match window, translating to a 351% boost in shirt sales compared to the day before. Shirt sales accounted for 25.4% of the day's total sales, up from 9% the previous day. One in four shirts sold that day was purchased during the match itself. This innovative approach, which brought the shirt to the fans in a novel way, proved successful.
Daniel Cintra, Atlético's marketing manager, attributed the result to the connection between the club and its fans. The Manto da Massa 2026/27 features black-and-white stripes, gold details, and a vintage 1950s crest on a design inspired by fans' flags. The club plans to use this shirt in an official match in 2027.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
