Prada’s Hand-Drawn Campaign Is a Direct Middle Finger to ‘AI Slop’—And A Shift To Luxury Consumers Actually Value
As AI content floods the internet, luxury houses like Prada and Hermès are betting big on human craft. Here is why ‘effort signaling’ is the new marketing superpower.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.