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Prada’s Hand-Drawn Campaign Is a Direct Middle Finger to ‘AI Slop’—And A Shift To Luxury Consumers Actually Value

As AI content floods the internet, luxury houses like Prada and Hermès are betting big on human craft. Here is why ‘effort signaling’ is the new marketing superpower.

Prada’s Hand-Drawn Campaign Is a Direct Middle Finger to ‘AI Slop’—And A Shift To Luxury Consumers Actually Value

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

More in AI

Microsoft Research Focus – Edition #97

Host Sowbhagya Suresh shares some of the latest news and cutting-edge research from across Microsoft—from understanding the challenges facing coding agents to uncovering how people use AI at work and…

  • Microsoft Research Focus episode discusses coding agents challenges
  • AI usage at work and extended-range weather forecasting improvements highlighted
  • Shiksha Copilot and BioEmu2 in public preview showcased

Most AI Crawlers Do Not Run Your JavaScript

Every GEO article tells you to write helpful content and add schema. Fine advice. It also quietly assumes the machines can read your page, and for a large number of sites that assumption is wrong.

More from Thursday 29 October →