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Africa’s creator economy needs more than talent to turn creativity into money

Africa’s creative industries have no shortage of talent or stories to tell. What they lack is the commercial infrastructure to distribute their work, reach audiences and get paid for it.

  • African creator economy valued at $3 billion, projected to reach $17 billion by 2030
  • Distribution gap hinders creators' ability to monetize their work
  • Payment infrastructure limitations prevent creators from accessing global market

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