'My body is my business': How a model leveraged her career into brand-building power
During Business Insider's The Long Play, model Ashley Graham shared her path from model to entrepreneur, emphasizing authenticity.
Ashley Graham is a fashion model and businesswoman who has risen to prominence by challenging societal norms and elevating underrepresented voices. After gracing the cover of Sports Illustrated a decade ago, Graham recently appeared at Business Insider's The Long Play event to discuss how she has leveraged her influence to create a diverse personal brand in areas such as fashion, beauty, entertainment, and consumer products.
The event, titled "Breaking the Mold," featured Graham's interview with Business Insider's executive editor, Leena Rao.
During the discussion, Graham highlighted the role that early rejection played in shaping her resiliency as a businessperson. She emphasized that encountering numerous rejections was a necessary part of her journey and that she learned not to take them personally. Instead, Graham saw them as opportunities to explore alternative paths and refine her approach.
One of the key aspects of Graham's brand-building strategy is her recent venture into the wine industry, Lucci. She also reflected on her longstanding partnership with JCPenney, a relationship that has contributed to her success in the fashion world. By blending her entrepreneurial spirit with her modeling career, Graham has managed to maintain her core identity while expanding her business horizons.
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