Motion Picture Association runs its legal operations on a CRM built for sales
Legal operations teams are finding that software built for sales pipelines can just as easily run investigations and member communications. As AI agents take on triage work, even nontechnical teams are building those workflows themselves. That shift is playing out at the Motion Picture Association Inc., where a CRM module on monday.com Ltd.’s AI work […] The post Motion Picture Association runs…
The Motion Picture Association (MPA) is using a customer relationship management (CRM) system designed for sales to handle its legal operations, including piracy investigations and content protection cases. Software like this was originally built for sales pipelines, but now sales teams can use it to build workflows. Melisa King, a legal operations administrator and senior paralegal at the MPA, explained that the CRM module on monday.com Ltd.'s AI work platform connects offices in different regions.
The platform allows for real-time communication with members, enabling them to track cases, find missing documents, and sign necessary paperwork. King also discussed how an AI agent helps triage security alerts, making the work more efficient for a small team. The MPA tracks anti-piracy cases through the CRM, which has helped improve collaboration among regions.
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