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LeBron James Deepens Commitment to WHOOP, Expanding 11-Year Relationship

One of the first 100 WHOOP members, James strengthens his commitment to the human performance company as the two partner to advance the future of performance, health, and longevity. BOSTON — WHOOP, the human performance brand, today announced that basketball legend LeBron James has joined as a global ambassador, formalizing a relationship that began more […]

We haven't written up this one. Financial Post has the full story — the link below goes straight to it.

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