Kommentar: Donald Trump, der Audi-Chef – und die Heuchler in Deutschland
Die Kritik am Auftritt von Gernot Döllner mit dem US-Präsidenten reißt nicht ab. Das spricht eher gegen die Kritiker als gegen den Audi-Chef. Der sah zwar ungelenk aus, tat aber das Notwendige.
Audi's chief executive Gernot Döllner made a joint appearance with US President Donald Trump just over a week ago, and now the entire German public, regardless of political affiliation or profession, has dissected the event. The arguments put forth are as predictable as they are shallow: harming the brand, associating with a dictator, betraying democracy. However, this line of reasoning falls far short of addressing the core issues.
While Döllner's appearance alongside Trump at a recent rally in Georgia may not look convincing, the incessant criticism of the Audi manager overlooks two fundamental points. Can anyone truly believe that a relatively unknown manager in Germany could sway the US elections? Furthermore, does Döllner seem genuinely pleased with this appearance in the images from Georgia?
In today's corporate world, executives of billion-dollar companies deserve better guidance than pity. But even Döllner's performance would benefit from a more critical eye on the circumstances surrounding his appearance. Audi is in a very bad position - and that's something Döllner could legitimately be criticized for. The business with China is booming, while the situation in Europe is not so promising.
The brand has suffered a setback in the US, where new models capable of changing the situation are barely on the horizon. In this challenging context, expanding the US business appears as the only viable solution.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
