KITA supports Korean consumer goods firms' foray into UAE, Morocco

The Korea International Trade Association (KITA) has dispatched a delegation of Korean consumer goods companies to the United Arab Emirates (UAE) and Morocco to support their expansion into the Middle East and North Africa (MENA) market. Led by KITA Executive Vice President Lee In-ho, the delegation comprised eight companies specializing in medical devices, cosmetics, hair care products, and food products.

The UAE is seen as a business hub in the region, with growing demand for Korean consumer goods driven by strong purchasing power and the rising popularity of Korean culture. K-beauty exports to the UAE surged ninefold from $31 million in 2020 to $287 million last year. The Korea-UAE Comprehensive Economic Partnership Agreement, which took effect in May, has further facilitated trade and economic cooperation between the two countries. Morocco, meanwhile, serves as a strategic market connecting Europe, Africa, and the Middle East.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.