Inside the Battle for Luxury’s Million-Dollar Salespeople
A great associate can generate millions in sales and build a following of loyal clients. Stores are increasingly courting them with everything from lucrative pay packages to the resources and freedom to run businesses of their own.
The BoF-McKinsey State of Fashion 2025 report highlights the importance of differentiating the in-store experience for high-end brands to reignite demand for in-person shopping. This can be achieved by empowering store associates to reach their full potential. As luxury brands expand their reach beyond the affluent neighborhoods of cities like Los Angeles and New York, their recruitment strategies are evolving as well.
The recent viral feud between Kelly Clarkson and an independent Brooklyn toy store has brought the issue of poor customer service to the forefront. Industry experts believe that this problem can be addressed through investment in employee training and motivation. Sheena Butler-Young, Senior Correspondent at The Business of Fashion, covers workplace and talent issues, focusing on diversity and inclusion.
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