Googles new holiday shopping guide reveals exactly when prices drop — 10 things every shopper should know

Google's new holiday shopping guide reveals the optimal times to purchase various items based on sales data from thousands of retailers. The guide aims to help shoppers avoid the guesswork that often accompanies holiday shopping and make more informed decisions.

According to the guide, the Black Friday weekend is the best time to buy OLED TVs, sneakers, and skincare products. However, for other items like hardshell luggage and Dutch ovens, the best time to purchase is late December.

The guide also reveals that while standard consumer tech like gaming consoles, drones, and motorized toys often have their deepest markdowns early in December, this is not the case for large luggage. Large luggage items typically offer the best prices late in December.

For pet-themed gifts, smaller items like dog accessories, treats, and beds are best purchased during Black Friday weekend, while specialty pet items like reptiles, aquarium fish, birds, and small critters offer deeper discounts later in December.

Appliances such as dishwashers, refrigerators, and living room couches are best purchased early in the holiday season to take advantage of the best deals and avoid delivery issues. In contrast, holiday decor like lights and storage bins are best purchased either early or late in December, with mid-December being a dead zone for both selection and discounts.

Lastly, the guide debunks the myth that skincare clearance sales are best waited for in late December. In reality, fragrance promotions peak between Thanksgiving and Cyber Monday, with skincare following the same pattern.